Feature Article

 

10 Free Ways To Market Your Home Business Website "Online"

Hurray!… You’ve finally created a website for your home based business!

Ok, now what? How do you go about getting traffic to your new website without breaking the piggy bank wide open?

Listed below are 10 free ways to begin driving traffic to your website ASAP! They don't cost you anything but time.

1. Article Marketing

Share your knowledge and expertise by writing a useful article or 3 about topics related to your industry and then submit them to online article directories. You automatically get links back to your website via your bio at the end of your articles, while at the same time positioning yourself as an expert in your field. It's a twofer!

2. Directory Submission

Another free and easy way to increase qualified traffic to your website is by submitting your link to relevant website directories. (The more targeted the directory, the better) There are many free ones out there on the internet. Try doing a quick search on Google for free directories in your niche to get started.

3. Email Signature File

Using your email program to create a custom signature file is a simple and easy way to drive traffic to your website. Include a few lines of contact information such as your name, slogan, and a link to your website, and you're all set! Just don't go crazy, keep it nice and simple. Save the biography for your "About Me" page. Take your email program for a spin to see what it can do.

4. Exchange (Quality) Links

Another free way to increase your website traffic is to find quality complementary websites (businesses that focus on the same or similar market as you, but do not compete) and ask the owners if they would be willing to swap links with you. Say for example a Home Stager & Realtor, a Doggy Daycare & Pet Photographer, or a Professional Organizer & Cleaning Service. You get the idea.

5. Forum Signature File

Much like email programs, most forums allow you to add a signature line to your profile that’s automatically attached to the bottom of each of your forum posts. The key here is to NEVER blatantly advertise your business, but let your signature file speak for you. "DO" share a little about yourself and your business, answer questions, offer advice, provide quality tips and resources. "DO NOT" spam the forums with your sales pitches.

6. Online Classified Ads

Free Online Classified Ads are not just for advertising used cars, pets, and yard sales. They also offer an easy no-cost solution for generating traffic to your website. Keep the body of your ad short and to the point, don’t try to squeeze in every detail about your business. Remember, the goal of your ad is to generate traffic to your website.

7. Press Releases

Announce the launch of your new website (or any other newsworthy story about your home business) by submitting your press release online using PR websites. This is an excellent way to gain publicity and exposure for your business, and also get links back to your website. The more incoming links you have pointing to your website, the better your search engine rankings will be, the more traffic will receive.

8. Question & Answer Sites

Try searching Askville and Yahoo! Answers for questions that are relevant to your area of expertise and share your knowledge by providing valuable information and resources. Many times these questions and answers even get indexed by Google. Mention your site in the sources field as the reference/resource, NOT in the answer itself.

9. Search Engine Optimization

Be sure to optimize your website for the search engines. They are still one of the most effective ways to bring targeted traffic to your website. This process can be a little slow in the beginning, but don’t get discouraged. The end results will be well worth the wait.

10. Social Networking Sites

Twitter, Facebook, and MySpace are just a few of many sites that you can leverage to establish links and generate free traffic back to your website. Once you register, make the most of your profile pages by adding your picture and/or logo and a few words to sum up who you are, what you do, and where to find you online. But remember, you've gotta give to get. It's not about pitching your business, it’s about joining the conversations and adding value.

Bonus Tip:

Invest in you own domain name. Not only does it make you look more like the professional that YOU know you are, but it’s also easier to verbalize, print, and remember for both you and your prospects. A win-win.

Article courtesy of http://www.MarylandWahm.com
A Mom's Guide To Starting A Home Business In Maryland
Business Ideas, Telecommuting Resources, Maryland Mom Business Directory & More!


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